Elements Of Restaurant Interior Design and how they impact the Customers

Elements Of Restaurant Interior Design and how they impact the Customers

1. Architecture And Design

The design and architecture are the most important aspects of the interior design of a restaurant. The method you create the interior of your restaurant as well as the placement of every element is a crucial factor in determining the appearance and experience that your establishment has. Additionally, it has a major impact on the experience of your customers since it is a part of making the design of your restaurant.

How big your restaurant will appear as well as how crowded it may become during rush hour and how relaxing you will feel walking around the place without bumping into others or colliding with tables. Each of which depends on the restaurant’s design. It is not logical for your restaurant to be stunning if the servers are unable to deliver a good service and the customers aren’t comfortable at home in their area.

The layout of your restaurant has to be designed to ensure that there is the space needed for each individual who is seated. If you are a restaurant that is fine dining 20 square feet per table is ideal; but for an QSR 10 square feet is considered ideal.

Service stations, although no longer popular should be located in areas in areas where footfall for customers is minimal, such as the very middle in the dining establishment. Install the service station or reservation desk near the entrance only if it’s big enough. Otherwise it could be a shambolic encirclement to the entrance.

Be sure that your servers are able to see customers, and that your customers are able to see your servers throughout the day. The layout of your dining area should include enough an area for operations. Make sure you leave enough space between your seats to allow for an efficient service.

2. Lighting

Lighting is an essential component of the interior design of your restaurant. It doesn’t make sense to have everything in order if the lighting is not in a way that can ruin the overall effect.

If you are a restaurant proprietor as opposed to an interior decorator, might believe that all of these lights are the same. There isn’t any distinction between these three lights for the casual observer, however, if the lights are not used properly the results could be terrifying.

3. Seating

The seating area is another aspect that is often overlooked of the restaurant’s interior design. The seating options that you choose to use affect your customers’ psychological state and experience. Have you ever noticed how QSRs such as McDonald’s or Subway have seating that is comfortable , but not what you’d want to stay on. However they offer a airy feel. The customers are influenced to eat fast and not to stay.

However, Starbucks has comfortable seats as well as recliners and sofas which are cushioned and heavy. This encourages customers to stay for longer and continue ordering more coffee. Similar is the case for restaurants that offer fine dining. Mixing alternative seating techniques like hammocks or swings can have the same effect and encourage the patron to sit down and relax. Swings, on contrary, bring back one of youth and speed. This causes the person who is sitting there to place an order quickly and eat quick.

4. Colors

Colors, if you believe them or not, have a significant impact on the interior design of your restaurant. The primary factor that influences what colors you can choose for your restaurant is your customers. Different colors can trigger various emotions and can create distinct moods. Certain colors can stimulate appetite while some suppress it. Warm colors such as orange and red are thought of as potent stimulantsand as such, numerous restaurants are trying to incorporate red into their interiors.

But, at the same time it’s a very strong color, which is why it is recommended not to overdo it. The color yellow can be a vibrant color that can awaken the appetite of people by bringing an energy to the space. Blue is, however is a stimulant. The reason blue is regarded as suppressive is because it soothes people eating and helps them relax so they consume less.

Fine dining restaurants strive for an atmosphere where guests like to sit and relax in contrast to QSRs and that is why colors like blue and turquoise suitable for these types of restaurants. QSRs however, in contrast will require customers to place orders more frequently and eat quickly and therefore, warm hues are appropriate for these types of restaurants.

5. Scent

You’re not alone it’s true that scent marketing is an actual thing. Consider the experience you get when you drive through Wengers, Cinnabon, or Starbucks. The smell of their items overwhelms you and makes you want to go into the shop. This might sound a bit nebulous however according to a study the appropriate scents can boost your sales of food by 300 percent and you should ensure that you incorporate it into your restaurant’s interior design. Actually, according to research conducted by the University of Paderborn, scents can increase impulse purchase up to 6%. They also increased purchase intent by 14.8 percent, and the length of the customer’s stay was increased by 15.9 percent.

Let some scents drift through the kitchen may make you hungry. You could opt for an open kitchen or manage the air circulation in this way. Another thing you can choose is to use synthetic scents. Like colors, various scents can trigger different emotions in people.

role of smell in restaurant interior design


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